Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app. Some Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels. Read more about how how Barclay makes money as a nano influencer and the media kit she uses There are so many ways that you can make it a business, even if it is part-time." "I always thought you needed a million followers, or a hundred thousand followers, to make money on social media," Barclay told Insider. Last May, she told Insider that she charges brands upwards of $154 for an in-feed Instagram post. Five influencers Insider previously interviewed, all with under that amount, said they got made money from brands to post to their small audiences.įor instance, Tess Barclay, a Toronto-based nano influencer who creates lifestyle content, started earning money with a few thousand Instagram followers. Many Instagram influencers get paid with less than 10,000 followers. The good news is, there's no strict minimum. With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start making money?
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